Overview
Dough Me a Favor is a whimsical cookie brand I developed for a branding and marketing project. Aimed at young adults and families who love sweet treats and bold visuals, the brand blends playful design with strategic thinking to bring a small bakery concept to life across multiple platforms.
The project includes a cohesive visual identity and an integrated campaign spanning packaging, social media, event booth graphics, print materials, and a responsive website mockup. Designed to feel lighthearted, nostalgic, and modern, the brand uses a pastel color palette, soft curves, and a cheeky tone of voice to deliver charm and consistency at every touchpoint.
Event Design & Print Collateral
I brought the brand to life through a cohesive event and packaging system designed for a pop-up activation. This included a cookie guessing challenge booth, pastel-toned packaging, and playful roll-up posters that matched the brand’s cheerful tone. The full experience blended strategic design with visual charm to create an engaging, multi-touchpoint launch.
Color Palette & Pattern
The color palette is a warm, dessert-inspired too. Together, these tones reflect the brand’s nostalgic yet modern feel, while enhancing contrast and readability across different media.
To support the brand’s sweet and quirky personality, I created a custom illustrated pattern featuring cookies, rolling pins, and whisks. The line-drawn style keeps the design light and playful, adding visual interest across packaging, signage, and digital assets.
The Challenge
The main challenge was to design a brand identity that felt both unique and instantly likable, while staying true to the familiar charm expected from a bakery. It needed to be approachable, visually cohesive, and marketable across multiple touchpoints like packaging and promotions.
To build brand awareness and spark curiosity, I created a playful social media campaign with CTA-driven content that encourages users to interact with the brand and try the cookies.
Social Media Campaign